Helping for-purpose organisations turn brands into assets and marketing into results.
We’re human-centered, meaning we focus on and involve your people and stakeholders throughout the project process. We ask questions, we listen, we research, and then we bring clarity and creativity to your situation.
Brand Strategy
We turn your brand into a powerful strategic asset. Your brand strategy articulates a brand purpose that is relevant to your audience, that your organisation can authentically deliver on better than (or different to) your competition. An effective brand strategy provides a ‘north star’ for the future of your organisation, creating alignment inside and out. It answers the questions; who are you? And, where are you going?
We offer:
— Discovery and research
— Brand audits
— Competitor analysis
— Brand architecture
— Brand positioning
— Brand training and workshops
Brand Identity
A strong brand identity sets you apart from the noise. Distinctiveness is the backbone of all your marketing and brand awareness work, shaping your audience’s perception of who you are. Your brand identity should be an expression of your brand strategy; bringing to life how you look, sound and feel for your audience. We create brand identities that are relevant, memorable, own-able and valuable.
We offer:
— Brand naming and messaging
— Brand evaluation and rebranding
— Logo and visual identities
— Tone of voice
— Brand style guides
— Brand guardianship and management
Design
Your brand and marketing effectiveness is dependent on your ability to create consistent and distinctive experiences that can’t be ignored. Tell your story through compelling visuals and communications that align your audience’s experience with your brand’s purpose.
We offer:
— Digital design and development
— Motion
— Presentations
— Brand Collateral
— Environmental design
— Annual and impact reports
Marketing
Audience engagement should be at the heart of every business. When your marketing plan is done right, it results not just in leads and sales, but also building awareness and trust. Without a strategically sound plan for marketing, you can’t accelerate your impact or growth.
We offer:
— Marketing strategy and planning
— Partnership strategy
— Campaigns
— Social media strategy
— Social impact/CSR strategy
— Customer journey mapping
Fundraising
Having worked directly in fundraising departments before, we know first-hand the effort that goes into growing your supporter base whilst keep your exisiting supporters engaged. We combine our skills in brand and marketing to help you with your fundraising strategy, all the way through to the design and execution of your campaigns.
We offer:
— Fundraising strategy and planning
— NFP fundraising campaigns (tax appeals, EOY appeals)
— Corporate Partnership strategy
— Startup venture capital and fundraising strategy
— Donor journey mapping