The Seekers: Brand Archetypes Driven by Order I am a gifted cleaner. This gift comes to light when I am pressured to meet a deadline. Some might call it artful procrastination, given the sheer precision with which my shower scrubbing is executed. Others might call it obsessive avoidance. I considered this tendency to clean maniacally […]

Digital Designer

Raine & Makin is hiring! We’re looking for a digital designer to join our growing studio. This role is for a junior or mid level digital designer with a positive attitude and a great eye for design. We work with passionate people to help their businesses stand out and connect with their audiences. We do […]


Innovating Belonging: Socially Motivated Archetypes Late last year we found an excellent clip titled “The Innovation of Loneliness”. It offers a candid perspective on our social nature and the possibility that online social networks perpetuate a sense of loneliness. We’ve all seen it. The constant one-upmanship: Better selfies; better beaches; better houses. Better lunches. What […]


A little while back I visited a friend who runs a retail store. As I watched her work, I was struck by the way she would drill her new customers. She asked probing questions about their goals and who they aspired to be. A bit weird? Granted, some would throw her a dirty side eye. […]

Lotus Clinic

Bruce Dawe is a sole practitioner specialising in high quality residential design & documentation. His individual practice commenced in 1982, and has developed into a highly respected design practice. From the moment we met Bruce we knew that we’d work well together. He is passionate about both design and establishing honest and lasting relationships with […]


Quinton Bloxham is an established builder based in Melbourne. He came to Raine & Makin wanting to rebrand and reposition his business Tintuppa Homes into QBuild Construction Group. With an emphasis on procuring more large scale commercial projects, the brief for the new brand was to show confidence, professionalism and simplicity. Quinton is a no […]

WOOD Melbourne ( low_res )-35

Oliver McLatchy came to us with a grand idea and plenty of passion. Just what we like. A late night tinkering session in his wood workshop had led to the creation of the world’s first ‘reclaimed timber spout’. In this instant Wood Melbourne was born. To share his beautiful creations with the world Oliver needed […]