Fostering lasting relationships with fishermen and suppliers to source the ocean’s finest seafood.

Client story

Southern Crest Seafoods

Brand Strategy / Brand Identity / Responsive Website Design / Stationery / Copywriting

A leading Victorian seafood importer, Southern Crest Seafoods offers over 43 years industry experience. Southern Crest Seafoods has a keen focus on high quality seafood, sourced ethically from around the globe. Previously known as JS Frozen Foods, SCS prides itself on professionalism, efficiency, and innovation. Most importantly, SCS understands the value of lasting professional relationships, and they make it a priority to nurture their ongoing partnerships with suppliers and wholesalers throughout Victoria.


Southern Crest Seafoods were in need of a complete brand strategy, brand identity, and new website. The most important aspect was to create a trustworthy brand that reflected the quality of their product and approach to business. Southern Crest Seafoods are a respected player in their industry, our job was to capture this and further their reach.


From the creation of a new brand strategy, we crafted a new brand statement ‘The Ocean’s Finest’. The brand identity visualises this statement, exuding quality and professionalism, key brand values of Southern Crest Seafoods. Inspiring and evocative ocean imagery was sourced for brand collateral, to create a point of difference in a market inundated with bland product imagery.


Raine & Makin undertook a complete rebrand with new name, logo, website, identity and strategy.  The team achieved more than just a brand and strategy: they helped us understand very clearly the principles that drive our business.  The final result of this partnership with Raine & Makin is a phenomenal new name, logo and website all built around a very clear brand strategy. Our expectations in every aspect of this rebrand were exceeded by this great team.

Stephen Gallus | Managing Director