Australia’s largest automotive terminal has a strong environmental focus to minimise its impact on the local community.
WAKE by Reach
MIRRAT is an Australian subsidiary Wallenius Wilhelmsen Terminals Holding (WWTH), an organisation which operates terminals across Europe, the USA, and Asia. MIRRAT’s investment into the development of this new automotive terminal is a key component of the Port Capacity Project. This project was established to ensure longevity, sustainability, and growth for local businesses reliant on the ongoing success of the Port of Melbourne.
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Wake approached us with a common problem. Their branding and visual communication touch points were inconsistent and did not communicate who they truly are. As a growing international not for profit (NFP), the communication of their successes and goals is vital to the sustainability of the organisation. Financial support and commitment from volunteers provides necessary footing to all initiatives undertaken by LTL. As it stood, their existing brand and website did not communicate why they exist.
Luke and Rusty brought great insight and structure into the brand development process and helped to navigate us through the minefield of common pitfalls. We were impressed with the effort put into understanding not only our business but the greater industry.
For those struggling with taking their business ideas and converting them into a visual representation you can take to market you can’t go past Raine & Makin, it’s a no brainer.
Jed Smith | Head of Commercial & Stakeholder Management