Melbourne Based Raine & Makin Brand Identity Services
Create more than a logo. Create a brand identity experience.
Your brand identity is the system that facilitates a consistent and recognisable connection with your audience. An effective brand identity is informed by a strong brand strategy. Understanding why your business exists and ultimately, why your audience should care about your business, greatly informs your brand identity.
Brand identity is more than just your logo. Your brand is built on experience, values, and emotions. Logo design has always been looked on as the most important factor in building a brand’s visual identity. While it is still necessary to create a bold and memorable logo, we need to think bigger than this when creating a brand identity. We need to create the framework that great customer experiences are built on- experiences that keep people coming back.
Beyond your visual brand identity, we can help you to define your brand architecture. This encompasses every aspect of your business from the parent company to divisions, products and services. The right brand architecture makes your business easier to understand and allows the right audience to form a strong relationship with your business. We can also help you to define a customer service approach that aligns with your brand values. A complete brand identity also includes great clarity around your organisational culture. How do you treat each other? What aspirations do you have as a team?
Your brand identity is the visual, organisational, and social framework that will bring you success. Ultimately, this brand identity will make running your business easier. There is no better reason to start thinking about why you are in business. We can help you find the answer.
Brand Identity Services Melbourne
At Raine & Makin, we conduct an extensive briefing session to learn more about your business, audience and what you want them to feel when coming into contact with your brand identity. We work collaboratively with you to ensure the identity we create effectively communicates your values and makes your business goals achievable.
We will build you a brand identity that includes: a logo; brand architecture; colour palette; typography; photography content, style and treatment; iconography and other graphical elements; layout of applications and visual composition of documents. Further to this, we will help you find your tone of voice (copywriting and language style), and the tone and style of your office, store or other environment, within which your customers will experience your business.
Finally, we document this by creating an easy to use logo and design identity style guide. This provides a reference for consistent internal and external implementation of your brand identity system.
Get in touch
Thank you for taking the time to visit our site. We would love to work with you to create more engaging brand experiences between you and your customers. You can reach Raine & Makin below.