Here at Raine & Makin we are always reading, listening, watching and digesting information that we think might be helpful to you, the passionate people we work with everyday. Along the way we always find some nuggets of marketing and business gold that we think can help you on your journey to becoming a business rockstar.
So welcome to R&M’s Legendary Links – a monthly dose of interweb goodness to get your business humming and your tribe engaged with your brand. We have been web surfing like Kelly Slater so you don’t have to. Enjoy.
Biz & Marketing –
How to Stop the Infighting and Actually Conduct a Worthwhile Brainstorming Session – Link
We are big believers in the power of brainstorming at R&M, but we have certainly sat through some sessions that were a complete waste of time. Often the session becomes an argument with the loudest and most aggressive person coming out on top. Luckily, there are proven ways to get it right. Hint: buy post-it notes.
3 Business Lessons From The Sinaloa Drug Cartel – Link
Blockbuster is gone. So are Lehman Brothers, Atari, Pan Am, Circuit City and countless others each year. Startups fail, too, with 80% going belly up within the first 18 months. But here’s something to consider in comparison: criminal syndicates don’t go out of business. This article is a fascinating exploration of what we might be able to learn from criminal organisations, minus the toe-cutters.
Criminal syndicates are far more superior at creating successful cultures than the vast majority of fortune 500 companies.
Seth’s 5 Tips for Extraordinary Marketing – Link
Seth Godin is the man! The former Vice President of Yahoo! marketing, Seth is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Tune in to this article for Seth’s 5 video tips for creating extraordinary marketing for your business.
5 Online Tools you Need to Run Your Business – Link
Wasting time & money? Live with it OR use these online tools to save time and grow your business. Remember, The Cloud is your friend.
How a Major Grocery Store Successfully Rebranded Produce That was Destined for the Dumpster – Link
A great example of positioning a product or a brand in a new light. Each year, we throw over 300 million tons of fruits and vegetables away worldwide. Why? Mainly because of how they look (57%). Intermarché the 3rd largest supermarkets chain in France, decided to try and change their customers perceptions to encourage better behaviours towards the non-calibrated fruits and vegetables. How? By showing them that though they might by ugly looking, they are as good as any others. Watch the video to see the results.
Just for fun –
A Look Back at Interior Design by Decade – Link
A fascinating look at interior design through the decade. Which style do you like the best?
Eddie McGuire Lives his Dream – Link
We don’t really like Collingwood or Eddie McGuire, but we thought this video from Collingwood TV to celebrate his 50th birthday was hilarious. The size of his head is probably quite realistic too.
This Advertising Life – Link
This link is for anyone who has worked in advertising or an office job. Watch the emotions of a working life as told through hilarious gifs. Enjoy
The R&M Team