Here at Raine & Makin we are always reading, listening, watching and digesting information that we think might be helpful to you, the passionate people we work with everyday. Along the way we always find some nuggets of marketing and business gold that we think can help you on your journey to becoming a business rockstar.
So welcome to R&M’s Legendary Links – a monthly dose of interweb goodness to get your business humming and your tribe engaged with your brand. We have been web surfing like Kelly Slater so you don’t have to. Enjoy.
Biz & Marketing –
10 Online Tools for Better Attention & Focus – Link
We all get distracted these days. You know the feeling, text messages zinging your phone, emails filling your inbox, web browsers with too many tabs open and then the dreaded question: what was I doing again? It can be harder than ever to unplug, focus and get your important work done. Help is here with these handy online tools.
How I Write 8 Blog Posts a Week While Running 2 Companies – Link
Speaking of getting important things done, we often here from our tribe that they don’t have time to write blog posts. We believe you can always make time with an effecient writing process. If you don’t have a blog you are missing a huge opportunity to connect on a deeper level with your audience by showing your personality and sharing your knowledge. This article offers some great advice for knuckling down and producing tons of great blog posts.
Time limit – You should spend no more than twenty minutes on creating an outline. If it takes longer than that, you are picking topics that you are not very familiar with.
Inbound Marketing vs Outbound Marketing – Link
Blogs are just one of many tools for successful inbound marketing. We love inbound (or helpful) marketing. Gone are the days of whoever can afford the biggest ad in the Yellow Pages wins. People can and will turn off expensive TV ads and black-list telemarketers. Now, the playing field of marketing is level, and to succeed you must earn your audiences attention and loyalty through sharing helpful and interesting content. Find out more about inbound vs outbound marketing to get the edge.
Who is Your Business? Using Brand Archetypes to find your brand personality – Link
Defining a businesses brand personality is no easy feat. But when you look at the most successful brands with legions of loyal followers they are completely clear on who they are and how they behave. This clear personality acts as a beacon and allows people to form a real emotional connection with the brand, as if it actually were a friend of theirs. A technique we use extensively at Raine & Makin to help our clients with their brand personality is to identify a brand archetype for their business. Archetypes by definition are characters / personalities that are identifiable by everybody and have appeared in stories across the globe since the dawn of time. By implementing a brand archetype you enable strong connections with your tribe. Find out more about Brand Archetypes on our blog posts.
How to Create & Manage a Facebook Business Page – Link
Everyone is on Facebook these days, so you seriously need to get your business on there. If you hate Facebook and have been avoiding setting up your business page or just simply don’t know how to, then read this article. Everything from setting up the page to what to post and talk about is covered in this Facebook for business 101.
Just For Fun –
The Real Ending to Charlie & The Chocolate Factory – Link
Tom Gauld draws the lost final chapters of Charlie & The Chocolate Factory.
What does your desk say about you? – Link
Do you have a messy desk or is everything in its perfect place? Want to know what your desk says about you? Check out this fascinating video.
Literary Quotes Pinterest Board – Link
We are book worms here at R&M and are quite partial to a classic literary quote – you too? Then this Pinterest board is right up your alley.
20 Funny Tweets Your Brand Should Take Seriously – Link
Business can be fun and funny, this proves it.
The R&M Team