About us

We are passionate people working to grow your business through strategy, design, and lasting partnerships.

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About us

We are passionate people working to grow your business through strategy, design, and lasting partnerships.

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Independent & focused

At Raine & Makin, we strive to maintain agility and independence. We keep our team small, focused, and responsive.

We focus on process. Our strength lies in the details. We understand that you have individual needs and undoubtedly, you need a custom solution. There is no set formula to effective, successful brand strategy: each brand has idiosyncrasies that should be brought to the fore. Our process allows us to explore the many outcomes that will articulate your brand values.

We are results driven. We want to see a change in the way you approach your business. We want to see you find that joy for what you do again. This is why we stay small and independent: because it’s people, not numbers, that drive success.

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Founder & Creative Director

Luke Schoknecht

Luke brings together his passion for strategic brand thinking, entrepreneurial skills and experience as a graphic designer to assist businesses to connect with their audience.

With ten years experience as a designer, he balances creative flair and ideas with logic and research based insights.

Along side Raine & Makin, he is also the co-founder of Mavericks Laces, a successful Melbourne based brand.

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Founder & Director

Rusty Benson

Rusty combines big agency experience with a studio attitude of collaboration and thought. He aims to find the balance between beautiful aesthetics, communication, functionality and strategic thinking to help clients achieve success.

Before becoming co-founder of Raine & Makin, he worked with George Patterson Y&R, JWT, ST&P, Australian Centre for the Moving Image and Caramel Creative, amongst others.

His qualifications include BA Communications, Advanced Diploma Multimedia and Masters in Graphic Design.

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