Our mission

We help not-for-profits and social enterprises get clear on their purpose, express it to the world, and live it everyday to inspire people around them into action. We believe society needs these organisations to face the challenges of our time, to create a more inclusive and sustainable world for future generations.

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Our mission

We help not-for-profits and social enterprises get clear on their purpose, express it to the world, and live it everyday to inspire people around them into action. We believe society needs these organisations to face the challenges of our time, to create a more inclusive and sustainable world for future generations.

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We are a purpose-driven design company

We are a group of designers inspired to do work that benefits our clients, their customers and the world we live in. We believe organisations can contribute to and drive social change. By ensuring a healthy community and environment is at the core of every organisation, you can create long-term success rather than short-term financial gain. Learn more about our approach and core beliefs, or arrange a time to meet with us.

Founder & Director

Luke Schoknecht

Luke has a deep passion for helping organisations overcome human challenges.

Luke's strengths lie in helping people & organisations identify what makes them uniquely great, so that they can show the world and step into the future with confidence. He believes that putting people first is the soundest strategy for thriving in this complex, fast-paced, and ever-changing world we live in.

Founder & Director

Rusty Benson

Rusty is fascinated by the many ways people connect, and how experiences shape us and influence our decision making. He believes good design is about solving real human problems, big and small.

He maintains that every organisation has a responsibility to solve societal problems, not create them.

Rusty's work and personal life are linked by singular motivation: creating a better world for his kids and their generation. He wants them to live in a world where inclusion, equality and opportunity are not considered ideals, but the reality.

Lead Designer

Simon Khano

Simon is a highly critical thinker who can find principle, distill the meaning and communicate the story.

He has strong interest in the psychology of our behaviours and methods of communication. And his passion lies in finding a brands’ true purpose and bringing it to life through experiences.

Simon is a forward thinker and future focused believing that brands should be built for purpose, to create positive impact and shape a better tomorrow.

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